Meet Your Accountant — Ali Asghar
From 9-5 to My Own Accounting Practice
In 2024, I left my 9–5 to build a business with real purpose — providing accounting, bookkeeping, tax, and fractional CFO services that actually matter.
I bring over 13 years of leadership experience in finance and accounting, having held key positions such as Director of Finance, where I led financial planning and analysis for a rapidly growing software company. I also served as Financial Controller at a manufacturing company, overseeing budgeting, compliance, and operational finance across multiple divisions.
Earlier in my career, I gained valuable experience as a Manager at Ernst & Young (EY), one of the top accounting firms. My broad exposure to the technology, manufacturing and professional services sectors equips me with the expertise to drive growth and efficiency.
Corporate roles once looked great, but I felt disconnected and stuck. I didn’t need a new career — I needed a new way to practice it.
I've always loved numbers — their logic, structure, and the stories they tell. Now, I’m using them to serve people in a way that’s honest, flexible, and human.
A More Human Approach to Accounting
My goal isn’t to offer a cookie-cutter service. I want to be the accountant who brings not just accuracy — but calm, clarity, and support.
Whether you’re starting fresh, catching up, or growing quickly, I’m here to help you understand your numbers and feel in control of your business.
What I Believe
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![Clarity over bookkeeping services]()
Clarity over confusion
You deserve to understand your numbers, not just receive them.
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![partnership in bookkeeping services]()
Partnership over transaction
I’m not here to “do your books.” I’m here to walk alongside you.
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![happy client bookkeeping]()
People over perfection
We start from where you are, with no shame or pressure.
Who I Work With
I support small business owners who want more than just compliance.
Some are just starting.
Some are overwhelmed.
Some are recovering from messy systems.
What they all have in common? They care about their work — and want someone who cares too.
Outside the Numbers
When I’m not working, I enjoy swimming, strong coffee, good pizza, and conversations that go deeper than small talk.
This business reflects who I am — thoughtful, grounded, and committed to making life easier for others.
Let’s Talk
If you’re ready to feel more clear and confident with your finances, I’d love to help.
No pressure, just a conversation.